Minute 930 // Delay You Pay
TODAYS MESSAGE IS DEDICATED
IN MEMORY OF
ABRAHAM BEN ROSA A'H
BY EDDIE AND HELEN SHAMAH

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The goal of a seller is to close a deal. Many people who are good at getting prospective buyers to look at their products are weak at closing, and therefore come away from their sales presentations without orders. Their potential buyers evade sales pressure with delaying tactics such as “I will look around and let you know,” or “I have to ask my spouse,” or any other excuse that will help them avoid making a final commitment to buy.

Good salespersons try to create a sense of urgency. Those who get orders make buyers feel that if they do not act immediately, they will miss a great opportunity to acquire the product. “Today is the last day of the sale,” or, “This is the last one that I will have for at least a few weeks,” or, “I have another customer who is coming back soon and he wants this item,” are just some of the many lines that will make a customer feel that procrastination will cause loss.

Sometimes it pays to delay and sometimes it can be quite costly. The Yetzer Hara (Evil Inclination) does not try to prevent one from doing good; rather, it tries to get one to say, “I can’t do it now but I will do it in a little while,” thus relegating the good deed to eternal oblivion. On the contrary, one who wants to do a good deed should realize that by waiting, one might lose an opportunity forever. When you see that golden chance to score on the Heavenly scoreboard—don’t delay! Jump at the opportunity before it is too late.

The next time you can’t decide whether to do something now or maybe later, consider whether the action provides a chance to do good, or whether you are being pushed from behind by the Yetzer Hara that is trying to trip you up. Once you know where you stand, if it is good, don’t delay or you will pay. It only takes a minute to make it happen, and that same minute of delay can blow a platinum opportunity.

CONSIDER THIS FOR A MINUTE

A rabbi was once asked, “How do I know if I am being pushed by the Evil Inclination or if I am experiencing a kosher urge to do good?”

The wise man answered, “Do like the tightrope walker. Whichever way he feels he is being pulled, he leans in the other direction in order to achieve balance. When you feel yourself being pulled to rush into something, slow down. It is probably your Yetzer Hara. If you feel you can’t get yourself to move, jump! He is probably holding you back.”

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